I feel bummed for Tom Brady because I am a Padre alum and I cannot blame Wes Welker for his two drops. I feel a small amount of happiness for Eli moving past Big Brother Peyton, but I hate Old Man Coughlin because, well, he's Tom Coughlin. Basically, I do not want to talk about the Super Bowl game because I wish the Patriots won and that other team that walked home with the final 'W' knocked my beloved San Francisco 49ers out of the playoffs. So what is the next best thing to talk about? The commercials.
Now, people I have spoken with dislike the Super Bowl commercials because they are seen as glamorized advertisements that are no different than the regular ones shown every day of the week. Seen at times to be both over-priced and over-rated, Super Bowl commercials have become synonymous with the game, itself. Whether we like it or not, as long as they play the Super Bowl, companies will be fighting for television advertisement time like it is The Holy Grail. Personally, I love the commercials each year. It is fun to see Coca-Cola bring out their signature polar bear characters and personify them as two middle-aged people enjoying a football game. And admit it, even though we all know GoDaddy.co is not actually a porn site, it is fun to watch Danica Patrick and Jillian Michaels pretend it is.
Also, what I find most interesting about the commercials is the cost companies are willing to pay for a minute, sometimes only 30-seconds, of advertisement time. Spectators can disagree, claiming the commercials cost too much. Companies are wasting money by, in effect, committing to unknown revenue successes. According to cleveland.com, a news website, "all of NBC's TV-Commercial airtime for the game was sold out way in advance. Average cost for a 30-second spot? $3.5 million. That's $116,667 per second." That is ludicrous! I like it. Major companies are giving their advertisement teams $3.5 million dollars for a 30-second idea and story line; $7 million for 60-seconds ones. This is done in the hopes the commercial will be successful and that the consumers who watched will go out and buy more than $3.5 million dollars worth of Coke, Bud Light, Audis, or whatever advertisement was watched. Talk about trusting your employees.
So what did I think of yesterday's ads? Having just re-watched them on my computer at http://www.nfl.com/superbowl/46/commercials#video=09000d5d826a7e10, I would have to say I enjoyed a majority of them. Here are the YouTube videos of my Top Three Commercials of Super Bowl XLVI. In third place, Audi's "Killing Time" vampire ad was well done. It is a good spoof on those God-awful Twilight movies, which made me happy. Second Place goes to the first Bud Light commercial shown sometime in the 1st Quarter. The ad is promoting their new "Platinum" beer (whatever that means), but all I could hear in the background were the opening instrumentals to Kanye West's single "Runaway" featuring my boy Pusha-T. The song appears on Kanye's newest solo album My Beautiful Dark Twisted Fantasy and is so good it could have been played in a Fanny Pack ad and the commercial would be in second place. Finally, I have to hand the golden price of First Place to the Honda CR-V car commercial staring Matthew Broderick reprising his role as 1988's lovable slacker, Ferris, from the classic Ferris Bueller's Day Off. Broderick acts out the opening scene of the film with some minor changes, of course.
See for yourself and let me know which commercials YOU would put in a Top Three. Enjoy.
3. Audi LED Lights Commercial:
2. Bud Light Platinum:
1. Honda CR-V Commercial:
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